Sun Jul 3, 2022
Getting replies to cold emails is harder since you don’t have in-person communication with the individual and also because you don’t have a relationship with the target audience. These are the two factors most responsible for the failure of cold emails.
But Hold On!
Cold Emails can work and get answers. Keeping emails short, impactful and intriguing is the key to a successful cold email. To make cold emails work, you need to keep a few things in mind while framing them. Stay connected till the end to know how to pitch an effective cold email.
Cold emails are focused on connecting with your potential clients and establishing a relationship with them. The goal of a cold email is to initiate a relationship between the sender and receiver rather than building an instant connection.
As explained by Shane Snow in his book titled ‘Smartcuts’, the need for research is less required. He also stated that he got no response to over 1000 cold emails he sent and so he started pitching shorter cold emails and got far better results. Below are some of the effective tips that have worked well while pitching a cold email. Also, there are added pieces of advice from Tim Ferriss and Heather Morgan (both entrepreneurs) and Adam Grant (Psychology Professor).
A strong virus email is stacked on five things. They are:
Subjects are the first thing a person comes across when they open up the email and forms a perception of the following email. So this becomes the deciding factor whether to further read the email or move it to the trash and thus it becomes important to start with a catchy and effective subject.
- “Let's talk about [topic/idea]!” ...
- “A [better/smarter/faster] way to [reach a specific goal]” ...
- “Can I help you with [reaching a specific goal]?” ...
- “Quick question regarding [project]” ...
- “Hey [name], check this out” ...
- “[Name], looking forward to seeing you at [event]!”
The next 6thing to keep in mind is that your email should not waste the reader’s time. Don’t put crap in your cold email and rather bring something interesting before them so as to engage them and make them respond.
The goal of your email is to grab their attention and for this, you need to get to the point as soon as possible since there are maximum chances that their attention is low. So you need to catch their attention most probably in the first two sentences of your email so that they engage in reading the complete email.
As you are not having an already established business relationship with the receiver so try to keep your email informal. Try to start with things like, ‘Hi Annie, Hope you are doing well.’ Make it look like you are interested in starting a conversation.
If you think, you are connecting with the receiver with something good, then sound confident in your email. Convey your massage in a way that appeals to them and makes them think that you are bringing something worthy of their time.
While pitching your email make sure to personalize it according to the receiver rather than making it look like an email sent to 10 or 20 people. A customized email with the receivers' interests and pain points is sure to grab their attention so it is always important to personalize the cold email. This will make them believe that you are the right person to work with.
There are maximum chances that the person has missed out on reading your email in the long list of emails. So it is important to send a reminder email to make them realize that you are waiting for their response. Follow-ups may actually work for you since persistence pays off.